
Menstruation is a natural and important part of a woman’s life, therefore maintaining intimate hygiene is key to overall comfort, health and confidence.
The menstrual cycle, which typically lasts between 21 and 35 days, involves hormonal changes that directly influence the body’s requirements and needs. Because of this, it is important to understand how different phases of the cycle can affect intimate hygiene. In particular, research has found that incorporating small lifestyle adjustments throughout the cycle can enhance not only our intimate health but also our overall well-being.
Phases of the Menstrual Cycle
- Menstrual Phase (Days 1-5): This phase involves the shedding of the uterine lining, resulting in menstrual bleeding. For some women, this phase can lead to symptoms like cramps, fatigue, and mood swings.
- Follicular Phase (Days 6-14): Hormone levels begin to rise, preparing the body for ovulation. During this time, vaginal secretions may increase, and lots of stretchy and clear discharge is common.
- Ovulation (Day 14-15): Hormone levels peak, triggering the release of an egg from the ovary. Throughout this time, you may feel energised because of high estrogen and testosterone levels. Vaginal secretions also increase, appearing more slippery and sticky.
- Luteal Phase (Days 16-28): Hormones fluctuate throughout this phase and can lead to premenstrual syndrome (PMS). These symptoms typically include mood swings, breast soreness and bloating. Vaginal discharge also changes and becomes thicker and creamier in consistency.

Hygiene Tips During Menstruation
- Regular Changing of Menstrual Products: Whether using pads, tampons, menstrual cups or period pants, changing them every 4-6 hours (as instructed via your menstrual product provider) is crucial to prevent bacterial growth and reduce the risk of Toxic Shock Syndrome (TSS).
- Breathable Underwear: Although not always the most fashionable choice, breathable underwear promotes air circulation and reduces moisture buildup. This is important because menstrual flow can create a moist environment, which can cause discomfort, irritation and even promote bacterial growth.
- Keep hydrated: This can be easier said than done when you are on your period, but drinking enough liquids throughout the day is a key way to combat infections. When hydrated, frequent urination occurs, which helps flush out your urinary tract and prevent a build-up of bacteria. As an added plus, research has found that hydration can also help reduce the pain intensity of menstrual cramps- so drink up!
- Keep your genital area clean: Make sure that you wash your vulva each day, and always wipe the front of your body toward the back. Although the vagina and vulva are self-cleaning, it is advised to use water to rinse the area or use a specialised feminine hygiene product such as Femfresh.
Feminine Hygiene Products
Here at Femfresh we offer a range of products designed for intimate hygiene. All of our washes, wipes, and sprays are pH-balanced and hypoallergenic, providing gentle care without disrupting the natural vaginal flora.
- Femfresh Daily Intimate Wash: This product is suitable for daily use and helps maintain the natural pH balance of the intimate area.
- Made with Aloe Vera & Calendula extracts
- pH & Microbiome balanced
- 94% natural origin ingredients
- Hypoallergenic and Soap free
- Dermatologically & Gynaecologically tested
- Femfresh Intimate Wipes: Perfect for on-the-go freshness, especially useful during heavy flow days or after exercise. Available in packs of 10 and 25 units.
- Biodegradable & Flushable wipes
- Made with Aloe Vera & Calendula extracts
- pH & Microbiome balanced
- 99% natural origin ingredients
- Soap free
- Vegan-friendly
- Dermatologically & Gynaecologically tested
- Femfresh Deodorant Spray: Helps to feel fresh and confident throughout the day, especially useful in warmer climates or during prolonged outdoor activities.
- Made with Calendula & Silk extracts
- Odour protection
- Long-Lasting freshness
- Dermatologically & Gynaecologically tested
- Also available in cabin friendly — 50ml Travel size
Lifestyle Tips: Exercise and Nutrition
Exercise: Although you may not feel like moving much throughout your period, research has suggested that physical activity can alleviate menstrual cramps, improve mood, and boost energy levels. It is advised that light to moderate exercises, such as yoga, walking, and swimming, is beneficial throughout this time. However, listening to your body above all else is key—aka, if you feel tired, rest accordingly.
Nutrition: A balanced diet plays a significant role in managing menstrual symptoms. Incorporate the following:
- Iron-Rich Foods: Menstruation can lead to a drop in iron levels through blood loss. Consuming foods like spinach, red meat, and lentils can help replenish iron stores. If you think you are low in iron, make sure you book an appointment with your health provider.
- Complex Carbohydrates: It is quite common to crave carbohydrates during your period, and there is a good reason for it. During this time, our body experiences a dip in the feel-good hormone serotonin, carbohydrates increase the levels of this hormone. Whole grains, fruits, and vegetables are great sources of complex carbohydrates.
- Avoid Excess Sugar and Caffeine: These can exacerbate mood swings, discomfort and interrupt your sleep. Try to limit excess sugar and caffeine throughout this time.
Maintaining intimate hygiene during menstruation is essential for preventing infections, managing discomfort and ensuring overall well-being. By understanding the different phases of the menstrual cycle and adopting appropriate hygiene and lifestyle practices, women can navigate their menstrual cycles more comfortably. Products like Femfresh provide targeted solutions to support intimate hygiene, ensuring women feel fresh and confident every day.